Clinical marketing

Arriving at the end of the bridge, the early clinical outcomes are combined with the product characteristics and USPs . This process, conducted in close co-operation with the early adopting customers, largely determines the success of your (new) brand. The value proposition, positioning and marketing strategy are the result of thorough market research and will form the basis for brand communication strategies and activities.

Develop the clinical product strategy

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At Lacidem we also have a broad experience in clinical marketing. This is why we understand which elements of a clinical program are crucial for a commercial strategy.

A successful commercialisation is facilitated by a well designed clinical program which, for medical devices, already starts at the earliest discussions about the clinical evaluation!

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3761 DN Soest

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