Medical affairs

Medical affairs are the engineers of the bridge – medical affairs connect. It connects companies with healthcare providers, products with users and clinical outcomes with patients. Medical affairs drive clinical development with the ambition to guarantee that new products are clinically meaningful and not just new. Positioned in the middle of the company, connecting R&D and commercialisation groups.

Medical affairs focus on creating benefits for customers that should result in treatment optimisation for patients.

Build the bridge between R&D and marketing

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Clinical evidence drives acceptance of medical products and treatment solutions. It facilitates discussions between doctors and their patients and life science businesses and healthcare providers but is also crucial in re-imbursement allocation. Medical affairs are directly associated with clinical evidence because it is the function that drives discussions about clinical (outcomes) evidence, identifies and repairs evidence gaps and provides guidance about the use of clinical evidence for claims and promotional materials.


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3761 DN Soest

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